From Startup to Global Success: The Journey of PopSockets and the Power of Omni-Channel Growth

Embracing Change

English - July 13, 2023 21:24 - 45 minutes - 42.2 MB - ★★★★★ - 2 ratings
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Previous Episode: Revolutionizing Marketing in a Digital Age: Insights from a Challenger Brand.

Next Episode: Decoding Marketing Brilliance: Scot Safon's Insights

In this new episode of "Embracing Change," I had the privilege of speaking with Eugenio Méndez, Chief Revenue Officer at PopSockets LLC. During our conversation, we explored how PopSockets has implemented omnichannel strategies, prioritizing a digital approach to drive e-commerce and Amazon sales. Eugenio also shares insights into PopSockets' successful global expansion in key markets such as China, Canada, Germany, Mexico, and Colombia, effectively positioning the brand as a premium player.

We discussed non-traditional marketing techniques to increase brand exposure, including collaborations with influencers, PR campaigns, and disruptive activations.

Join us in this captivating episode as we explore how a simple idea became a global phenomenon and how PopSockets has tackled the challenges and opportunities of an omnichannel strategy.