Challenger Brands in the Digital Age: Insights from Matt Sherman

Embracing Change

English - December 20, 2023 15:46 - 40 minutes - 74.1 MB - ★★★★★ - 2 ratings
Marketing Business Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed

Previous Episode: Marketing in a Digital World: Insights from Analisa Dominic

Next Episode: Navigating the waves of change in purpose driven organizations

Welcome to a new episode of Embracing Change. We were pleased to host Matt Sherman, Senior Vice President of Brand Marketing and Retail Sales at PetPlate, Inc.

Join us as Matt unveils the remarkable journey of PetPlate, from its origins as a digital brand to its current status as a multi-channel retail powerhouse. We'll delve into the unique challenges and opportunities of this transition. Matt will also share valuable insights into how the pet food industry has been affected by the global shifts brought about by the COVID-19 pandemic and the surge in pet adoptions. Discover diversifying digital marketing channels' pivotal role in adapting to ever-changing landscapes.

And remember to subscribe on your preferred podcast platform to stay updated with all our thought-provoking conversations.