People buy based off other peoples life experience. They buy because of what they feel. The facts don't matter, if theres nothing felt. You can throw the most amazing information out there, but if the buyer does't feel something, or they feel some sort of emotional discomfort then they will disconnect. If you're wanting sales to feel effortless, this episode is going to walk you it. There is sooooo much intertwined with your relationship to sales, but this is the FIRST piece you want to unpack. Enjoy!

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