This week, #ELOsoFumarTakes is pleased to welcome back Juan Martinez of Joya de Nicaragua. Joya has had an amazing run since its 50th Anniversary. Awards and more awards. Recognition for both cigars and excellence in manufacturing, it's been quite an 18 months since we last sat down with Juan on #Take49. It's good to be Joya. We discuss the 50th Anniversary "hangover", getting number a number 1 rating for a cigar that wasn't in regular production or for the market, and the challenges of COVID-19.  In our, One Must Go segment sponsored by United Cigars, we give Juan a difficult choice about his own brand.  Finally, we discuss the unique relationship with Drew Estate as it enters its 12th year of a distribution partnership. Enjoy!


 


 


https://joyacigars.com/


Joya 50th Anniversary Digital Book: https://joyacigars.com/a-story-of-resilience/


 


Numero Uno: https://cigar-coop.com/2019/06/cigar-news-joya-de-nicaragua-numero-uno-to-be-showcased-at-2019-ipcpr.html


Joya Antano CT named number 1: https://halfwheel.com/top-25-cigars-2019/top-25-2019-1/


 


To the #ELOsoFumarTakes community, I have decided to take part in a survey that is aimed at capturing the influence of our podcast, in addition to other Cigar Industry media. I ask you, humbly, to take a few minutes and take part in this survey. Two major points:


1) No personal info will be asked for or given by you
2) THE GOAL: to see what, if any, influence and impact Cigar Media has on the way you, the consumer, views and takes part in this industry we love.

It would honor me to hear and see your thoughts. Thank you in advance.


Click here: https://tcu.co1.qualtrics.com/jfe/form/SV_1X1Pg1Jgp813LRr