653 | News from the EDGE | Week of 1.15.2024

EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer

English - January 16, 2024 16:54 - 40 minutes - 37.6 MB - ★★★★★ - 26 ratings
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Previous Episode: 652 | Building SEO For Long-Term Growth w/ Todd Friesen

Next Episode: 654 | Breaking Through the SEO Ceiling w/ Todd Friesen

A new transition king has been crowned this week as Erin takes the throne. Shh… don’t tell Mordy!

After a quick week off the team is back in action with some compelling news this week.

Don’t be fooled, Google author bylines in fact DO NOT influence search rankings despite opposing claims. If you’re still confused, good luck reaching Google ad support as reports show they are at an all time low in efficiency.

Plus, Microsoft and Google are battling as they each make big moves in the Artificial Intelligence space.

We’ve got plenty of courses on the menu this week so grab your bib and get ready for another episode of news from the EDGE of the Web!

News from the EDGE:

[00:06:04] Is it rock-bottom for Google Ad support?

[00:10:19] Breaking news: Author bylines are NOT a ranking factor

[00:18:17] EDGE of the Web Title Sponsor: Site Strategics

[00:19:35] TikTok is worried that non-skippable videos might hurt their engagement

AI Blitz:

[00:22:23] Microsoft’s New AI Tools Let Anyone Create Retail Media Content

[00:24:55] OpenAI Announces ChatGPT Team For The Workplace

[00:25:46] Google unveils new set of AI-powered tools for retailers

AI Tools: