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601 | Advanced Structured Data Tips from Daniel Cheung
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
English - June 16, 2023 10:15 - 32 minutes - 29.5 MB - ★★★★★ - 26 ratingsTech News News Business Marketing interview leadership entrepreneurship business finance marketing author entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Guest Daniel K. Cheung is back on the show with host Erin Sparks to discuss his deep apprehension about Structured Data. Plus, Daniel shares different properties he uses when writing his custom schema. Referencing, Nesting, Links, and Validation are all in today's segment of the EDGE!
Key Segments
[00:03:05] Daniel K. Cheung Background Intro
[00:05:50] Recommended Tools for Creating and Validating Schema
[00:09:18] Why Use Wiki Data When Relating Topics on a Per Page Level?
[00:13:13] Significant Links & Related Links… What are they?
[00:15:22] “Is Part Of” Properties
[00:17:21] Nesting Your Business Details in Schema
[00:19:45] Demonstrating E-E-A-T for authors, contributors, and editors
[00:24:41] What Are The Drawbacks To Executing Schema With Third-Party Tools?
[00:29:15] Structured Data Pro Tip From Daniel K. Cheung
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Links for Your Schema Dev Time:
JSON-LD Playground Schema Data Validation Classy Schema DiffBot