579 | Offensive vs. Defensive SEO w/ Chris Long
EDGE of the Web - The Best SEO Podcast for Today's Digital Marketer
English - March 23, 2023 13:49 - 39 minutes - 35.9 MB - ★★★★★ - 26 ratingsTech News News Business Marketing interview leadership entrepreneurship business finance marketing author entrepreneur Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: 578 | What Does Expertise Look Like in the Eyes of Google?
Next Episode: 580 | News from the EDGE | Week of 3.27.2023
What’s the difference between an offensive and defensive approach to SEO? Erin Sparks sits down with Chris Long to discuss the minutia between these two different perspectives.
Chris, in his role as the Vice President of Marketing at Go Fish Digital, uses his understanding of Google's algorithm and web technology to help clients improve their organic traffic. He takes on challenging situations and complex search scenarios to achieve this goal.
Learn how to be more offensive in your SEO and less defensive on this episode of the EDGE!
[00:02:54] Reintroducing Chris Long [00:04:14] Offensive SEO vs. Defensive SEO [00:07:57] Trust & SEO Priorities [00:11:37] EDGE of the Web Title Sponsor: Site Strategics [00:13:07] What is Offensive SEO? [00:15:27] Getting Buy-in from Devs [00:18:18] SEO Experimentation [00:20:19] EDGE of the Web Sponsor: Wix [00:23:09] The New Normal: Google Algorithm Changes [00:27:41] Helpful Content Update [00:31:49] EDGE of the Web Sponsor: SE Ranking [00:34:48] What Bugs/Excites You About Your Industry?Thanks to our sponsors!
Site Strategics https://www.edgeofthewebradio.com/site Wix https://edgeofthewebradio.com/wix SE Ranking https://www.edgeofthewebradio.com/serankingFollow Guest
https://twitter.com/gofishchris https://www.linkedin.com/in/chris-long-marketing/Would love it if you'd give us a rating on ratethispodcast.com/edge!