Rory Sutherland on Alchemy
EconTalk
English - November 11, 2019 06:30 - 1 hour - 38.5 MB - ★★★★★ - 4K ratingsCourses Education Science Social Sciences economics business books interviews history ethics Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!) of advertising and branding in helping markets work well. This is a wide-ranging conversation on consumer choice, public policy, travel, real estate, and corporate decision-making using insights from behavioral economics and decades of experience in the world of advertising.