Special Ep. 18 - REVIEWS.io x Klaviyo x Penny Black
In Reviews We Trust
English - November 10, 2022 10:00 - 44 minutes - 30.6 MBEntrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
This week's episode is a special edition of the In Reviews We Trust podcast, in which show host Callum McKeefery, CEO of REVIEWS.io is joined by guests from Klaviyo the email marketing platform for eCommerce, and Penny Black the personalised Ecommerce packaging specialists.
Douglas Franklin, Founder and CEO of Penny Black, and Jordan Bouchier-Lee Strategic Partnerships Manager (Technology Platforms) at Klaviyo, join Callum McKeefery, CEO of REVIEWS.io to discuss the importance of building and leveraging long-term trust through customer experience. They also discuss the concept of packaging as a marketing channel and using it to extend customer experience to create moments of delight, whilst simultaneously gaining insights through data. They explore this concept further into all ways of adding value to the customer experience beyond interaction with the product and sales process. They discuss the possibility of shaping and tailoring customer experience based on understanding who the customer really is, and the importance of knowing who your true advocates are and where to find them in order to leverage and amplify their power of voice.
Links:
LinkedIn:
Callum McKeefery
Douglas Franklin
Jordan Bourchier-Lee
Show notes:
REVIEWS.io
Klaviyo
Penny Black
Warby Packer
Amazon
Books:
Why we sleep
The Martian
REVIEWS.io is a leading online review platform. It's used by over 8,200+ fast-growing brands. To find out more please go to:
www.reviews.io
Find us on: LinkedIn