Ep. 13: The Best Way to Leverage AI in Digital Marketing: Ann Stanley
In Reviews We Trust
English - August 26, 2022 13:00 - 32 minutes - 22.5 MBEntrepreneurship Business e-commerce growth business direct-to-consumer dtc reviews shopify shopify apps ecommerce saas Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
In this episode, Callum McKeefery, CEO of REVIEWS.io talks to Ann Stanley, CEO and Founder of Anicca Digital.
They discuss sequential and cross-channel marketing strategies, video review remarketing, use of custom audiences and first-party data, and data privacy issues with using Google Tag Manager. They also debate about TikTok ads and using AI to spot fabricated reviews.
Episode links:
Ann Stanley
LinkedIn
Callum McKeefery:
LinkedIn
Twitter
Show notes:
Anicca Digital
Google Tag Manager
Introducing Google Analytics 4
DALL·E 2
copy.ai
TypeNet: Deep Learning Keystroke Biometrics
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