1 million email subscribers is a MASSIVE milestone that very few brands achieve. But Jones Road Beauty? They went from 200k to 1 million in 1 year. The main driver? A single campaign. On this episode of Ecommerce Marketing School, Val chats with Jones Road Beauty's Joanne Coffey about the exact playbook they used to make it happen. And spoiler alert: it's something she comes back to constantly.

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