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An Expert-Tested Influencer Playbook That’s Guaranteed To Crush #598

Ecommerce Marketing School

English - July 18, 2023 09:00 - 27 minutes - 39.2 MB - ★★★★★ - 66 ratings
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Previous Episode: A Copywriter's Guide To Infusing Your Brand With Humor And Personality #597
Next Episode: This Email Expert Shares Some Of Her Top Campaigns Of All Time #599

Ashvin Melwani, co-founder and CMO of a Health & Wellness brand called Obvi, scaled the business to $30M in revenue in 30 months completely bootstrapped. And on today's episode, he breaks down the exact influencer playbook they use to drive serious results. By leading with authenticity, they focus on real relationships and consistency. And it's a model that has worked liked a charm.

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