Personalization Is Not An All Or Nothing Exercise — Mark Dodgson | The Power of Personalized Marketing, Leveraging Data in Ecommerce, Large-Scale Personalization Strategies, Content Creation Strategies, Using Weather Data for Retail Promotions (#276)

In this podcast episode, we share insights on how to do personalization the right way and why personalization is not an all-or-nothing exercise. Our featured guest on the show is Mark Dodgson, Chief Experience Officer (CXO) and Co-founder of Relevant Bits.

Topics discussed in this episode:

How can personalization benefit ecommerce businessesWhat are the key factors affected by personalizationHow ecommerce businesses can collect data to build customer profiles for effective personalizationWhat the differences are between implicit and explicit data regarding personalization, and how to utilised both.

Links & Resources

Website: https://relevantbits.com/
Shopify App: https://apps.shopify.com/relevantbits-context
LinkedIn: https://www.linkedin.com/company/relevantbits
Instagram: https://www.instagram.com/getcontext

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