How To Win In A World Of Disingenuous User Generated Content

Previous Episode: #133: How To Influence The Shopper Journey With Video

Next Episode: #135: How To Boost AOV With Custom Thank You Page Upsell Funnels

This episode features a conversation with Boris Zlatkin, the founder of trusta.app. We discuss how to win in a world of disingenuous user-generated content.

On the Show Today You’ll Learn:

- What is the best way to create user-generated content?
- What can you do to motivate people to create customer-generated content (Video Testimonials) for you?
- How much user-generated content do you need?
- When using Shopify, how does the implementation work
- And more

Boris has 10 years of experience in marketing and performance marketing. He was head of marketing for a gift card marketplace ($50M yearly revenue) in 2016-2017, founded and exited a customized jewelry brand, was head of digital at spot.io and VP of marketing at moodifypet.co.uk, a $1M arr subscription business.

Links & Resources

Website: https://trusta.app/
Shopify App Store: https://apps.shopify.com/trusta?
LinkedIn: https://www.linkedin.com/in/boris-zlatkin-47407839/

Continue the Conversation

In our ECOM MERCHANT PRO community, you can connect with our podcast guests and continue the conversation.

Our community is also a great place to get advice from other Shopify merchants who have achieved what you are aiming for.

This is your safe place to actively grow your online retail business with the support of the most amazing and helpful group of ecommerce entrepreneurs behind you.

Join the only Marketing Optimization Community where Shopify merchants go pro – together. Join here: https://www.clauslauter.com/ecom-merchant-pro/

Subscribe & Listen Everywhere:

By rating and reviewing the show in the app that you are listening to, you will enable us to invite bigger and more impactful guests.Please also remember to subscribe to our podcast and switch on the notifications to never miss an episode.Tag the podcast on Instagram @clauslauter and let me know what you like about it.If you like the content and would like to support the podcast, you can buy me a coffee here.

How did you like this episode? Send us a Text Message.

Become a smarter Shopify merchant in just 7 minutes per week

Our free newsletter is read by 6,402 busy online sellers, marketers, and DTC brands building successful businesses with Shopify. We scour and curate content from 50+ sources, saving you hours of research and helping you stay on top of your ecommerce game with the latest news, insights, and trends. Every Thursday in your inbox. 100% free. Sign up at https://newsletter.ecommercecoffeebreak.com

How To Win In A World Of Disingenuous User Generated Content | #134 Boris Zlatkin

Grow Your Store - The Ecommerce Coffee Break, a Podcast for Shopify Sellers and DTC Brands