Eating Crow Episode 21: Jake Sorofman
Eating Crow
English - November 11, 2020 12:09 - 51 minutes - 43.2 MBBusiness Health & Fitness lessons sales leadership winning challenges sports management parenting warriors military Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
Jake Sorofman is quite literally, literate.
He has multiple degrees in English, Literature, Marketing and Political Science - just to name a few.
What's intriguing is how Jake applies his learnings to his craft - as a marketer and customer advocate.
Jake understands that marketing is as much of an art as it is a science, perfect for someone who is so naturally curious.
We dive into applying sound practices for product research, onboarding, growing and retaining clients.
Key Takeaways for Leaders and Entrepreneurs:
Marketing is about pattern matchingGenius doesn't scaleNarrative non-fiction is a must - to learn the art of storytelling and Erik Larson is one of our favorite authorsJake's Eating Crow Moments:
Don't innovate in a vacuumFall in love with the problem, not the productMarket timing can help, or hurtYou can find Jake here:
LinkedIn: https://www.linkedin.com/in/jakesorofman
Twitter: https://twitter.com/jakesorofman
Support this show http://supporter.acast.com/eating-crow.
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