How to find success on TikTok with The Korean Vegan

In today’s episode (54) of the EAT, CAPTURE, SHARE Podcast, I’m speaking with Joanne Molinaro, a recipe developer, food blogger, visual story teller and writer, known on social media as The Korean Vegan. Joanne shares how creating video content helped her grow her instagram audience to over 200K and her TikTok audience to over 1.1 million followers (!) and how it can do the same for you! Here’s what else you can expect from today’s episode….

I share more about the new direction the blog and podcast will be taking in 2021Joanne introduces herselfJoanne shares how she got into food and what propelled her to go veganWe chat about why Joanne started blogging and sharing her food on social mediaWe delve deeper into why Joanne decided to be more vulnerable on social mediaJoanne explained her decision to use video to share her contentJoanne outlines how long it really takes her to create incredible video contentJoanne reveals how she ensures that her videos stand out from the crowd on TikTokJoanne shares what makes TikTok so different from all other platformsJoanne lists some practical insights to help you grow your audience on TikTokJoanne describes the key differences between TikTok and instagramJoanne explains why it makes business sense for content creators to be on TikTokWe chat about repurposing content and whether TikTok is a fad or here to stayJoanne explains why she’s no longer creating and sharing video content on IGTVJoanne reveals how she secured a cookbook dealJoanne details what cameras she uses to create her polished and professional looking videos

LINKS MENTIONED:

Find out more about my book Creative Food PhotographyConnect with Joanne on instagram, tiktok, youtube or via her websiteFinal cut proTabitha BrownGary VeeAOCFleetsFind all my mentoring and coaching podcast episodes here Episode 53: What’s happening with instagramFind out more about my online food photography course hereBetty from Stems and ForksEpisode 49: Inspiration is everywhere with Betty BinonCanon 5D Mark IVHow to write a cookbook proposal PDFPenguin Random HouseFind the full show notes HEREFind me on instagram here