DP 187: Re-Branding is Really About Change Management
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
English - November 07, 2018 06:00 - 37 minutes - 26.3 MB - ★★★★★ - 29 ratingsGovernment Business Non-Profit business association education fundraising marketing nnonprofit school Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: DP 186: Sparking Participation in a Brand New Audience
Next Episode: DP 188: Move over Millennials: Here Comes Gen Z
Re-branding is a term that comes up a lot—but what does it really mean? Amanda Willard joins this session to share her experience with re-branding at Lincoln Park Zoo and why it’s actually about what she calls change management. A re-brand done right resonates not just externally, but internally as well. She and Beth explore the difference between participation and engagement, how to know when a re-brand is completed successfully, and much more.