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DP 186: Sparking Participation in a Brand New Audience
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
English - October 24, 2018 05:00 - 36 minutes - 25.8 MB - ★★★★★ - 29 ratingsGovernment Business Non-Profit business association education fundraising marketing nnonprofit school Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: DP 185: Data Visualization: Finding the Story in the Numbers
Next Episode: DP 187: Re-Branding is Really About Change Management
The face of fishing and other outdoor water sports has long been typically associated with that of a man. Rachel Piacenza and Kendra Lee from the Recreational Boating and Fishing Foundation join this session to talk about Take Me Fishing, which is run by the Foundation, and its new marketing campaign that strives to put the focus on women in fishing. They share the research tactics they used to discover the typical audience for fishing isn't what it may seem, how they focused their campaign on a new demographic, and much more.