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DP 148: Creating Communications Toolkits
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
English - May 10, 2017 11:37 - 36 minutes - 25.7 MB - ★★★★★ - 29 ratingsGovernment Business Non-Profit business association education fundraising marketing nnonprofit school Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: DP 147: Content Driven Attraction and Conversion
Next Episode: DP 149: Creating a Culture of Collaboration
In this week's episode, Theresa Miller, chief engagement officer for Girls on the Run International, joins Beth to talk toolkits: how to create them and why they're helpful. Theresa talks about how the fundraising teams and marketing and communications teams join together to engage different audiences and work as a unit, resulting in a fundraising increase on International Women's Day by more than 300 percent! With toolkits complete with social media messages, graphics, fundraising appeals and more—plus a calendar to guide when to post — Theresa explains how the organization helps its state councils and supporters reach their audience in a way that works for them.