DP 147: Content Driven Attraction and Conversion
Driving Participation Podcast: What Is Working in Marketing & Fundraising | Nonprofits | Schools | Associations
English - April 26, 2017 05:00 - 41 minutes - 28.9 MB - ★★★★★ - 29 ratingsGovernment Business Non-Profit business association education fundraising marketing nnonprofit school Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: DP 146: Creating Content with a Purpose
Next Episode: DP 148: Creating Communications Toolkits
What is the difference between content and content marketing? How do you differentiate between an interim metric and what Beth calls a terminal metric? What about the difference between content and social media? Robert McGuire of McGuire Editorial Content Marketing Agency joins Driving Participation to answer these questions and more. He takes a deep dive into the world of content, particularly content-driven attraction and conversion. He and Beth explore micro conversions, lead magnets, and growth hacking among other terms and practices you can learn from to make your content strategy work.