#58 The Journey From Sales = The CEO to a Sales Team

ABOUT THE GUEST: Colson Steber, Co-CEO of Ag Access and Communications for Research (CFR) 

Colson Steber is the visionary of the research logistics services business, leading sales, marketing, and finance. Colson is a relentless optimizer, always learning and improving on leading the team to be put in a position to succeed. After completing his Mizzou MBA he joined CFR in 2012 and bought the company in 2016. Colson has served on the Insights Association Great Lake Chapter board for 8 years, serving as President in 2020. He is a board member of Entrepreneur's Organization (EO) Tampa Bay. 

You can find Colson on LinkedIn here: https://www.linkedin.com/in/colsonsteber/ 


ABOUT THE EPISODE 

It’s a common story. A CEO/Owner/Founder starts a company, works relentlessly to get it off the ground and drive growth from scratch, and years later is putting in overwhelming hours doing more than they should, and specifically - most of the selling. 

Makes sense - the person who starts the company has more drive, passion, credibility, and subject matter expertise than almost anyone, but it’s hard to run a company (let alone have a life) when you are doing it all. 

This is where Colson Steber was in 2017, and he was wise enough to recognize his dilemma and to take deliberate action to change it. It didn’t all come fast and easy, but in this episode, Colson walks us through how he helped his company go from just him and his partner doing all of the selling to the seeds of a truly professional and scalable sales organization.