#2 Enabling Effective Sales Enablement

ABOUT THE GUEST ANDY J SOLOMON

Andy J. Solomon is the Director of Sales Training for Associated Materials a 1.2 billion dollar manufacturing and sales organization. He's a father, a husband, a writer, and he enjoys creating content related to personal growth and sales advice. 

You can find Andy and learn more about his great content on LinkedIn at: 

https://www.linkedin.com/in/andy-solomon-ami/
 

ABOUT THE EPISODE 

Andy is passionate, disciplined, and dedicated to creating effective sales enablement at his company and across the construction materials industry he serves. In this episode, Andy shares with us ideas about how to make sales training and enablement effective and targeted - well beyond the content of the training itself. If you are interested in helping the individuals in your sales team get better and in creating the infrastructure to make that happen, this episode with Andy is well worth listening to. 


(1:10)  A bit about Andy’s background and how he went from selling to sales enablement, almost by accident and definitely head of schedule 

(3:55)  How dabbling in social content creation led to a coveted career move 

(5:10)  Andy shares some thoughts about how to make sales training and sales enablement more effective 

(7:40)  The limitations of event-style sales training and the challenges of alternatives 

(10:30)  How to get reps up to speed by training the rep AND training the trainer 

(12:30)  Supporting the sales reps by supporting the sales manager (and vice versa) 

(15:05)  Sales enablement from the perspective of the entire sales team 

(16:40)  Advice for anyone who wants to succeed with sales enablement 

(18:57)  How to teach across a wide range of experience, personality, and skills 

(20:30)  Selling and sales enablement in the age of Covid-19 

(22:12)  Will things go back to normal after Covid-19 or is this the new normal