DN145 - Tonya Rapley: How To Align Your Brand And Finances

‘Ungrateful, entitled millennial’- that’s what they usually call the millennial age group and that’s what Tonya Rapley wants to change. Our podcast guest for today is a millennial money expert and creator of the award-winning site, My Fab Finance. As a millennial and a single mother, he had her fair share of struggles. He tried living what a lot of millennials go through living paycheck to paycheck. She believes everyone has a chance of breaking this cycle, to become financially free and do more of what they love. In this podcast, you’ll hear her life story and you’ll definitely feel empowered and equipped with the right tools to change your lives for the better.

 

Tonya is a successful multiple business owner who was able to defy the odds. She suffered domestic violence, losing everything on her first business to conquering everything she wants today. Her ‘My Finance Fab business was actually founded out of the result of a financially and physically abusive relationship. Right after she was reminded of her worth, that she’s way valuable to let an abuser take away her life, she regained her confidence to start over. Learn how she was able to do just that, what her first year of business looks like, how she was able to acquire multiple businesses, and how her My Fab Finance business makes money.

 

Learn tactical tips on building a successful business from scratch! Changing your life for the better has never been within your reach! Be sure to listen to this episode in full and start building the confidence of shifting to a life you and your family deserve.

 

Here’s What You Missed

 

Knowing what you want and how to align your life with it

How to get away from abusive relationships

Tips on surviving and winning your business’ first year

Where to find your mentor

Investment first or debt?

How to start a brand and partnering with other brands to make money

 

Knowledge Nuggets

 

[4:23] I knew that I wanted. I want my family to dictate my schedule instead of the other way around

 

[5:19] It has been important for me to honor where I am on or where I came from, but then also honor, what else I want out of life and where else I want to be and what else I want to do.

 

[9:26] There's a standard that I'm operating in because it's a standard in which I was raised.

 

[11:21] On getting away from an abusive relationship: My life is too valuable for me to throw my life away for this person. That was the first time I chose myself and I really chose my happiness and chose my joy and realize how important it is to do that.

 

[14:04] Have you done everything possible? Have you exhausted every single option to make sure that your business is operating right?

 

[14:43] The first couple of years of business is throwing spaghetti on the wall and see what sticks.

 

[16:45] On lack of mentorship: I set the affirmation. I wrote it down on my mirror and we look at it every day. Then the time came to a conference I was partnered with one of the most successful people at the conference. Then the Frugal Fab Five. Then Friendtors. They are beneficial, but you also have to understand what you want out of that relationship

 

[25:18] Your investment money should be your play money. You're not going to be a good investor if you're investing what you need

 

[28:36] You could purchase businesses on Shopify exchange.

 

[34:34] It's beautiful to see that scale, but don't push it. They can't think about what's their best decision because there's stress taking on all these things that they thought signified success but really didn't.

 

[41:35] It's lucrative to start a brand. Most of My Fab Finances, revenue comes from our brand partnerships. Then selling courses at a discounted rate for people so they can afford it. Then book sales

 

[45:39] I think that for anybody who's looking to start think about creative ways that you can work with brands. People have too many options. So you got to figure out how to make people buy from you.

 

[51:21] Once you start trying that voice gets quiet and the voice might pop back up, but keep trying. Decide to work with work through it and work with it instead of allowing it to work against them.

 

Important Reads and Links

 

Tonya Rapley Website:                                      http://tonyarapley.com/   

Tonya Rapley Business Page:                            https://myfabfinance.com/               

Tonya Rapley Instagram:                                    https://www.instagram.com/tonya.rapley/                                   

Tonya Rapley Facebook:                                    https://www.facebook.com/OfficialTonyaRapley/       

Tonya Rapley Twitter:                                         https://twitter.com/tonyarapley      

 

People:

Mattie James:                                                                       https://mattiejames.com/ 

 

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