DN110 - Jason Swenk: Starting Your Agency The Right Way

There is an interesting statement Jason Swenk mentioned in today’s episode, and it made me think about it all day long. He said, “Today is the best time in the history of the world to start a digital agency.” That is a powerful statement. Jason supported this statement with equally strong reason why he feels that way, and that is exactly what we will uncover in today’s episode!

 

You see, Jason Swenk is not just any agency advisor, he himself launch his own digital agency in his early 20’s that quickly grew to a multi-million dollar operation, working with the biggest brands in the world. Today, he is helping marketing agencies to grow their agencies faster and easier. In his early days, he has always been a hustler and very resourceful, an independent soul who likes to his own thing. That maybe the reason why he says he is “unemployable” and fell into entrepreneurship. Jason has tasted all that there is, from corporate world to being a freelancer tostarting his own agency and succeeded. We are blessed to receive so much value from him!

 

Do you know something in any aspect of digital marketing? Are you a freelancer or do you have a business and you do digital marketing for it? Or do you just want to start any business? Then this episode is for you! Even if you are not starting any business anytime soon but you just want to know what does it looks like if you want to start one, be ready for so much knowledge in today’s episode.

 

Here’s What You Missed

 

How would you know entrepreneurship or starting an agency is for you?How would you market and price yourself when you are starting out?What’s the framework to get more businesses to work with you?How should you treat your business?Should you niched down?

 

Knowledge Nuggets

 

[6:20] Try out everything and see what works and what you like. When starting out, you might not know what to price for your services, and that is fine. You can see what everybody else is charging and maybe start from there. From there, see the supply and demand and you can increase your charging. That is just when you are starting. As you go on with the business, you’ll know better and you’ll start to charge based on the value you are giving. 

 

[8:55] Figure out the expectation of your prospect business. You could lose a deal because you are too low, or you charged lower that what they expected. There are different types of expectations in pricing. Be sure to do your research of you’re dealing with. 

 

[11:50] Have a clarity, then create an outbound channel. Figure out strategies on how to reach out to people and see how you can help them out. But before you do this prospecting stage, you need to have a clarity about what’s your knowledge and your passion. Then you can have the clarity of who you are going after and how you can help them. 

 

[14:12] Develop strategic partnerships. After you have the clarity of you are going after and what you can offer, determine who else are going after them? They could be your strategic partners. 

 

[16:25] Create, not just one, but multiple channels. That’s what I call as standing on a stool. Stand on a stool with many legs, so if one falls down you can still stand. 

 

[17:07] Aim to get to a point where you can pick and choose the client you want to work with. That’s the ultimate freedom.

 

[19:34] Give your employees the clarity of vision to empower them. In this way, you do not have to do all by yourself, because your team understands where you are going, then they can make better decisions to head on to your destination. You need to have a clarity of your strengths and weaknesses so you can double down on your strengths and hire for weaknesses 

 

[22:36] Now is the best time to start a digital agency. Because everyone’s shutting down, people can not travel to people. If you understand digital marketing, you can connect those people virtually. You are the first line for the economy. 

 

[27:17] You have to get to a point where you can pick a niche and a specialization where you dominate. That’s the goal. But when starting out, you can try anything and see what works for you.

 

Framework to get more businesses: Clarity, positioning yourself, prospecting, create a sales system, proposal process, sold operations or delivering on the work, and working on your leadership skills. 

 

[33:07] Whenever you say, “I just don’t have enough resources”, you just haven’t been resourceful enough. You just underestimate yourself. If you have passion for something, go for it. 

Treat the business as a game of monopoly. You are not going to win all the time, but you can always restart. 

 

Important Reads and Links

 

Jason Swenk Website- https://jasonswenk.com/ 

Jason Swenk YouTube- https://www.youtube.com/channel/UCcHycBFrSxkPWyMTZ1s-74g 

Jason Swenk Instagram- https://www.instagram.com/jswenk/ 

Jason Swenk Twitter- https://twitter.com/jswenk 

 

Suggested person to study about: Tony Robbins

 

Love #DreamNation? Check Us Out on Apple Podcasts!

At Dream Nation, we’re all about building dreams. We do that through podcasts that motivate, educate, and entertain our listeners with some of the best entrepreneurs from around the world to get you to the best tips to level up your game in business in life.

 

If you enjoyed this episode and want to keep building your dream,subscribe to the DreamNation podcast using the links below.

 

Dream Nation on Apple Podcasts - https://podcasts.apple.com/us/podcast/dream-nation/id1457381714 

Dream Nation podcast website - https://dreamnationpodcast.com/ 

Dream Nation Facebook group - https://www.facebook.com/groups/dreamnationcommunity/ 

Catch your host on Instagram - https://www.instagram.com/casanova_brooks/

 

If you are in DreamNation, thank you! Feel free to leave a review or share with a friend.

Advertising Inquiries: https://redcircle.com/brands

Privacy & Opt-Out: https://redcircle.com/privacy