Talking the Talk: The Art of Great Tech Writing with John Lawson
Dragonproof Ecommerce
English - May 17, 2021 17:00 - 32 minutes - 60.5 MB - ★★★★★ - 9 ratingsEntrepreneurship Business Marketing economy goalsetting seo smb salesstrategy wfh worklifebalance amazon audiences b2b Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
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As tech titans grapple with the complicated issue of content moderation, individual entrepreneurs are putting pen to paper and creating great content that is personal AND effective. John Lawson, author of the best-seller “Kick Ass Social Commerce for E-preneurs: It’s Not About Likes - It’s About Sales” joins the podcast to tell Rick Wilson what the true purpose of content is, and how to put it in front of the right people. It’s a fun and freewheeling conversation that is relevant to all sellers trying to figure out how and why to speak to their audiences.
Check out John Lawson’s book here: https://www.amazon.com/Kick-Social-Commerce-preneurs-Likes-ebook/dp/B00HZNSXLS