Mission Focus vs Social Impact - The Basecamp Post Explained
Dragonproof Ecommerce
English - May 03, 2021 20:40 - 19 minutes - 35.9 MB - ★★★★★ - 9 ratingsEntrepreneurship Business Marketing economy goalsetting seo smb salesstrategy wfh worklifebalance amazon audiences b2b Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: WeWork and the Cult of The Tech Visionary
When Basecamp CEO Jason Fried suddenly announced that there would be no more political debate allowed in his company’s social media and internal communications, it set off a firestorm of reactions online. Rick Wilson takes a nuanced look at the issue of “mission-focused” vs. “social impact” brands, and reviews new reporting which reveal a more complicated set of variables than meet the eye. Was this a matter of content moderation, or was some criticism simply too uncomfortable for the company to bear?