Dragon Digital Marketing Podcast
76 episodes - English - Latest episode: over 2 years ago -We create digital marketing resources for small businesses. This digital marketing podcast is one of them. It’s not for marketers, but for small business owners. In the evergreen episodes, you get insanely actionable tips about building an online presence, building a brand, optimizing your website, SEO, content marketing, social media marketing, email marketing, marketing automation, and more. Dragon Digital Marketing is your digital marketing resource center to learn more about all things digital marketing. We are a former award-winning digital marketing agency that turned into a content hub full of digital marketing resources. You don't need to be a technical genius or trained marketing professional to make a big impact in your small business. If you’re a business owner and want to learn the best small business marketing strategies to grow and scale your small business, the content of this podcast is made for you. Subscribe today!
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Episodes
Copywriting vs Content Writing For Your Website - Interview with Rachel Eubanks (Ep.#18)
August 18, 2020 23:00 - 58 minutes - 40.2 MBGet The Buyer Persona Template (free): https://dragon-digital-marketing.com/offers/buyer-persona.html Shownotes: https://www.dragon-digital-marketing.com/podcast/episode-18/copywriting-vs-content-writing-ep-18.html All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html In this episode, you'll learn about content writing and copywriting and get a lot of tips on how to improve your writing and how to make sure it resonates with the people you want to attract. Rachel...
Interview Highlights of SEO 101 For Small Business Owners - SEO Expert Interview with Craig Campbell (Ep.#17.1)
August 02, 2020 21:00 - 4 minutes - 2.97 MBThese are the highlights of my SEO 101 interview for Small Business Owners with SEO expert Craig Campbell. Listen to the full-length interview here: https://dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-smbos-ep-17.html Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 Download my complete SEO checklist here (free): https://dragon-digital-marketing.com/offers/seo-checklist.html Support the show
Interview Highlights of SEO Expert Interview with Craig Campbell and Monique Idemudia
August 02, 2020 21:00 - 4 minutes - 2.99 MBThese are the highlights of my SEO 101 interview for Small Business Owners with SEO expert Craig Campbell. Listen to the full-length interview here: https://dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-smbos-ep-17.html Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 Download my complete SEO checklist here (free): https://dragon-digital-marketing.com/offers/seo-checklist.html
SEO Tips For Digital Marketers - SEO Expert Interview with Craig Campbell (Ep.#17.2)
August 01, 2020 21:00 - 50 minutes - 34.9 MBShow notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-seos-ep-17.html Download my free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 In this SEO expert interview of Monique Idemudia and Craig Campbell, Craig shares some valuable tips for SEOs and digital marketers. You can't miss out on this if you want to become an SEO free...
SEO 101 For Small Business Owners - SEO Expert Interview with Craig Campbell (Ep.#17.1)
August 01, 2020 13:00 - 44 minutes - 30.9 MBShow notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-17/seo-expert-interview-for-smbos-ep-17.html Download my free SEO Checklist: https://dragon-digital-marketing.com/offers/seo-checklist.html Watch the video of this interview here: https://youtu.be/Bt8ZGY-3Q20 This is the SEO 101 for small business owners. In this SEO expert interview, Craig Campbell and Monique Idemudia explain what SEO is and how you can optimize your website with SEO marketing. ...
10 Lead Generation Strategies that Work for Small Businesses (Ep.#16)
July 05, 2020 08:00 - 16 minutes - 11.5 MBShow notes of this episode: https://dragon-digital-marketing.com/podcast/episode-16/lead-generation-strategies-ep-16.html Brand Story Free Course: https://dragon-digital-marketing.com/courses/brand-story.html. Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html. Listen to Lead generation for small business 101 (Ep.#15): https://dragon-digital-marketing.com/podcast/episode-15/lead-generation-for-small-business-ep-15.html. Your leads are only a...
Lead generation for small business 101 (Ep.#15)
June 24, 2020 15:00 - 21 minutes - 14.6 MBShow notes of this episode: https://dragon-digital-marketing.com/podcast/episode-15/lead-generation-for-small-business-ep-15.html Brand Story Free Course: https://dragon-digital-marketing.com/courses/brand-story.html Free Buyer Persona Template: https://dragon-digital-marketing.com/offers/buyer-persona.html In this episode, I talk about lead generation for small businesses. I share my ultimate 5 step lead generation strategy for small businesses with you. Let’s get straight into how yo...
Build your brand and make your small business crisis-proof (Ep.#14)
June 07, 2020 12:00 - 8 minutes - 5.54 MBBrand Story Free Course: https://www.dragon-digital-marketing.com/courses/brand-story.html Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-14/brand-story-ep-14.html I want to help you to strongly position yourself in the market with a strong brand, and to figure out your unique value, that only you have. I’ll show you how to tell your brand story, and communicate the message you want to convey. Because if only you know about your brand and your story...
Small Business Digital Marketing Strategy for the Recession (Ep.#13)
May 18, 2020 20:00 - 14 minutes - 9.77 MBDuring a recession it’s more important than ever, that you do whatever you can to stay on top of your audience’s minds. So you need your marketing strategy to have 2 main characteristics: 1. It has to be marketing budget friendly. & 2. It has to be highly effective. Here's what you can do that's free or low cost... Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-13/marketing-effectiveness-ep-13.html All episodes: https://www.dragon-digital-marke...
Business Growth, Marketing and Communication: The Top 11 Books (Ep.#12)
May 10, 2020 13:00 - 34 minutes - 23.6 MBI share life-changing things I've learned from my top 11 books that made me a better entrepreneur, marketer, and communicator, and I think are a great read for all small business owners. I explain how to apply certain concepts to entrepreneurship and running a business, communication and leadership, and of course marketing. Right now is the perfect time to read, focus on yourself, and think about how to pivot and adapt. I think that a fresh way of thinking about things, and learning ...
Small Business Email Marketing Made Easy (Ep.#11)
May 03, 2020 22:00 - 12 minutes - 8.35 MBEmail Marketing for Small Business: How to use email for your marketing strategy This episode is an email marketing 101 for beginners. I’ll teach you the most important basics about email marketing. You'll learn why you need email marketing for your small business, what it is, and how you can get started with email marketing today. Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-11/email-marketing-for-small-business-ep-11.html All episodes: https://ww...
Small Business Email Marketing Made Easy (Ep.#11)
May 03, 2020 22:00 - 12 minutes - 8.35 MBEmail Marketing for Small Business: How to use email for your marketing strategy This episode is an email marketing 101 for beginners. I’ll teach you the most important basics about email marketing. You'll learn why you need email marketing for your small business, what it is, and how you can get started with email marketing today. Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-11/email-marketing-for-small-business-ep-11.html All episodes: https://ww...
SEO & SEM: What Is The Difference? (Ep.#10)
April 24, 2020 20:00 - 5 minutes - 3.67 MBIn this episode, you will learn more about Search Engine Optimization (SEO) vs Search Engine Marketing (SEM) and you will understand what the difference is. You'll also learn how this is related to Pay Per Click (PPC) advertising and Social Media Marketing (SMM). Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-10/seo-sem-ep-10.html All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Download our free SEO Checklist: https://www...
Types Of SEO and the Hierarchy Of SEO Needs (Ep.#9)
April 19, 2020 09:00 - 11 minutes - 7.61 MBIn this episode, you will learn about the different types of SEO: Onpage SEO, Offpage SEO, Technical SEO, and Local SEO. Not not all SEO needs are the same. Some are prerequisites for others. Listen to hear me explain the hierarchy of SEO needs and why this is important. Enjoy :) Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-9/types-of-seo-ep-9.html All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Download our free SEO Ch...
The Top 4 Reasons Why You Don't Rank In Google (Ep.#8)
April 08, 2020 04:00 - 4 minutes - 3.24 MBIn this quick tip episode, I explain the top 4 reasons your website doesn't rank in Google Search & give you SEO tips on how to rank in Google. Enjoy. Show notes of this episode: https://www.dragon-digital-marketing.com/podcast/episode-8/4-reasons-you-dont-rank-in-google-ep-8.html All episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Download our free SEO Checklist: https://www.dragon-digital-marketing.com/offers/seo-checklist.html Support the show
How To Rank Your Website in Google (Ep.#7)
April 05, 2020 20:00 - 18 minutes - 12.5 MBA lot of people are sitting at home and spending even more time on the web as there isn’t much to do. So why not rank your site higher on Google? Going digital is a new venture for many small businesses. This podcast episode combined with our SEO Checklist make SEO easy for you to do. SEO is a great thing to do right now because improving your organic search rankings gives you brand awareness, and attracts visitors and leads to your business organically, so you no longer have to pay f...
Coronavirus. What Small Businesses Must Do To Survive! (Ep.#6)
March 27, 2020 15:00 - 12 minutes - 8.67 MBDue to the Coronavirus (COVID-19), all businesses will become more reliant than ever on their digital strategy. In many cases, how quickly you will be able to adapt and master the digital transformation will be the deciding factor in whether your business will make it through the tough times that lie ahead of us, or not. If you're not as digital native, you may feel like you've lost the ground under your feet because most traditional marketing channels related to live events and confere...
Coronavirus. How To Save Your Business from the Crash! (Ep.#5)
March 23, 2020 19:00 - 8 minutes - 6.19 MBThe Coronavirus (COVID-19) causes a lot of chaos in the world. Hopefully, the Coronavirus passes soon and we all will be able to recover quickly, emotionally, socially, and economically. From chaos comes order, and the world will come together again and ultimately prosper again. You can actively to something in this time, that’s full of chances, to recover fast and come out as a winner. A recession can be the best possible time to invest, because asset prices often fall hard, meani...
What Types of Content To Create (Ep. #4)
March 20, 2020 10:00 - 18 minutes - 12.9 MBToday, I want to talk about content marketing. Content marketing is a prerequisite for so many other types of digital marketing, and traditional marketing, because you need content to share on for example: Your social media accounts In your email campaigns You need content for SEO, because you need something that can actually rank in Google in the first place When you’re running ads, you want them to lead a person to a piece of content When you’re doing affiliate marketing you ne...
What Types of Content To Create (Ep.#4)
March 20, 2020 10:00 - 18 minutes - 12.9 MBResources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-4/what-types-of-content-to-create-ep-4.html All Episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Today, I want to talk about content marketing. Content marketing is a prerequisite for so many other types of digital marketing, and traditional marketing, because you need content to share on for example: Your social media accounts In your email campaigns You need content for ...
How To Attract More Customers (Ep. #3)
March 17, 2020 10:00 - 21 minutes - 14.9 MBIn this episode, I am answering an audience question. This question come from Prakash. His Twitter is @DigitalDairy. You can go check him out. His question is: How can I attract more clients to my business? Listen and learn the lead generation strategies that make customer acquisition easy-peasy... Resources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-3/how-to-attract-more-customers-ep-3.html All Episodes: https://www.dragon-digital-marketing.com/pod...
How To Attract More Customers (Ep.#3)
March 17, 2020 10:00 - 21 minutes - 14.8 MBResources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-3/how-to-attract-more-customers-ep-3.html All Episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Download our free buyer persona template: https://www.dragon-digital-marketing.com/offers/buyer-persona.html In this episode, I am answering an audience question. This question come from Prakash. His Twitter is @DigitalDairy. You can go check him out. His question is: How can I a...
How To Leverage Social Media Marketing (Ep.#2)
March 13, 2020 10:00 - 22 minutes - 15.4 MBResources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-2/how-to-leverage-social-media-marketing-ep-2.html All Episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Download our free buyer persona template: https://www.dragon-digital-marketing.com/offers/buyer-persona.html In today’s episode, I want to answer an audience question. This is something I am planning to do regularly. I am happy to help you out and answer all your digital m...
How To Leverage Social Media Marketing (Ep. #2)
March 13, 2020 10:00 - 22 minutes - 15.4 MBIn today’s episode, I want to answer an audience question. This is something I am planning to do regularly. I am happy to help you out and answer all your digital marketing questions. This question come from my dear friend Samantha. Her Twitter is @samantha_stb. You can go check her out. And her question is: How can I leverage my social media accounts? Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and...
What's In It For You (Ep. #1)
March 11, 2020 16:00 - 3 minutes - 2.73 MBI want to take a moment to let you know how you can benefit from listening to the show and what it is all about. In a nutshell, I want to teach you how you can attract great customer relationships through digital marketing... Resources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-1/what-is-in-it-for-you-ep-1.html All Episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Support the show (https://paypal.me/DragonDigitalM1)
What's In It For You (Ep.#1)
March 11, 2020 16:00 - 3 minutes - 2.72 MBI want to take a moment to let you know how you can benefit from listening to the Dragon Digital Marketing Podcast and what it is all about. In a nutshell, I want to teach you how you can attract great customer relationships to your small business through digital marketing. Resources for this episode: https://www.dragon-digital-marketing.com/podcast/episode-1/what-is-in-it-for-you-ep-1.html All Episodes: https://www.dragon-digital-marketing.com/podcast/podcast.html Support the show