I only wish there was sufficient time to discuss all I have learned about the Hispanic population in a single episode. Nevertheless, I have created a long and short offering about Hispanics that will provide a little insight into these important groups of people. Not a day goes by that we don't hear about their immigration numbers. The Southern Border is being crossed into the United States by ever larger numbers and this may prove vital to your practice. Who are they? How do you reach them? Are they ALL desirable as a patient base? This episode is just a start to understanding the "Hispanic Switcheroo." And in this very short version of this episode, you will doubtless learn some important facts that you may not have heard before, I have often said that Hispanics are an important part of our national growth. Practices need this information. As an experienced Hispanic marketer, what I have to say might surprise you!