Practice Strategy for Race and Ethnicity

In this episode, we have taken a deep dive into two concepts that will determine your future practice success or failure. Please understand: They are not mutually exclusive. Rather, they are factors of potential that doctors must understand.

Many people (including doctors and practice owners) do not grasp. Even our competitors are a little foggy about their meaning. The first is the difference and relationship between race and ethnicity. The viability of practice often (increasingly) depends on a thorough understanding of the differences. Last week, we discussed "Hispanic" countries and populations. This week we are examining their culture, nation of origin, and language. We have expanded the discussion to include other countries. But we want you to see how this can influence the potential of this information in your practice.

The other concept (which heavily predicts success or failure) is demographics and psychographics. Both are vital to understanding the risks and rewards of a particular site on your potential business success. They are not the same thing at all. In the end, they are the key to promoting your practices and managing any new growth you may have.

Still, this is only a start.

We are also announcing that in September, we are going to offer a webinar on the best places to practice ortho, oms, emergency care, and endo in the United States. Stay tuned!