(#34) Do You Really Want to Teach Online?

Guest Bio:

“When you want to serve everybody, you will serve no one.” 

 

As clinicians in the digital age, we have a unique opportunity to take advantage of both active and passive incomes. Passive income is important for growing your mental health business and there are specific tactics you can use that work well. Some tactics seem obvious, but others are more nuanced for particular audiences.

On today’s podcast, I want to introduce you to a phenomenal psychologist located in Ann Arbor, Michigan. They have a private practice and a business called Therapist Refresher. Therapist Refresher provides free meditations to support therapists in their work, as well as free Monday Mantra emails with inspiration and resources to the public. In their ideal lifestyle over the next two years, this particular clinician wants to maintain a part-time private practice doing psychotherapy and consultation and through the Therapist Refresher to offer several online courses that generate Passive income.

Within this podcast, I will break down the difference between Passive and Active Income. I will also help generate ideas and best practices for marketing online video courses, and provide examples of things you can do right now to target your ideal clients online.

 

Coaching Session Goals:

Understanding Passive and Active Income
Learn How to Incorporate Videos into your Business Model
Learn How To Market To Your Ideal Client

 

Episode Timeline:

[00:02] Intro
[00:53] Licensed Psychologist with Private Practice and business called Therapist Refresher 

[02:10] What is Passive Income vs. Active Income? 
[03:11] Tip 1: Marketing Your Online Course with Video
[04:55] Importance of Active Listening
[06:15] Tip 2: Provide Essential and Relevant Information
[08:40] Identifying Your Ideal Client
[09:23] Polling Your Audience
[10:22] Dope Therapist Circle and Dope Therapist Academy
[11:16] Outro

 

Stand Out Quotes: 

[03:42] “ What videos are you doing right now on other platforms so that we can, what I call ‘release the curtain’ and let people see you...a lot of mental health providers don't like to get on the camera, but yet we want clients to show up to our video course in a video course. There has to be pictures, there has to be videos, a mixture of audios.” - Doctor TK
[09:10] “If you say, I want to market to everybody, always remember that when you want to serve everybody you serve no one...When you want to serve everybody, you will serve no one. You have to hone in on your target group even within the target group.” - Doctor TK

 

Resources Mentioned:

Join The Dope Therapist Tribe Waitlist 

 Connect:

Find | Doctor TK

On Instagram: @DoctorTKPsych

On Facebook: @DoctorTKPsych

On Pinterest: @DoctorTKPsych

On Youtube: @Doctor TK

 

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