Is your brand copywriting connecting?
Divided by Brand
English - January 19, 2022 14:00 - 1 hour - 88.9 MBMarketing Business Entrepreneurship Homepage Download Google Podcasts Overcast Castro Pocket Casts RSS feed
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A conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd.
Get Your Brand Score ReportFollow this link to discover the key ingredients to create a brand that people can't ignore.
Key moments:19:26 - Founder Funk, What is it?
23:3 - The perfect building blocks to building a brand identity
26:10 - AhHa moments
28:13 - Diane's brand dividing moment
36:10 - Working on copy for brands
40:40 - Diane's 'R.O.A.R' Process
47:03 - The three biggest copy writing brand No No's
50:15 - How to find a good copywriter
Connect with DianneFree resource: Voice Of Customer research template + interview and survey questions
Free resource: 27-point High-Converting Landing Page Checklist
Boldest Brand
Patagonia - For leading with story
Mentioned in this episodeAbout the showDivided by Brand is a show for founders, entrepreneurs, business owners and influencers. Primarily an interview based show. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.