Divided by Brand
42 episodes - English - Latest episode: about 1 year ago -Each episode dives into the heart of entrepreneurship, branding, and the transformative journeys of business owners. Each episode is a vibrant mix of stories, strategies, and the occasional 'Lightning Challenge', offering insights and entertainment alike. Join us as we explore the pivots, challenges, and triumphs that define the entrepreneurial spirit and branding. Whether you're launching a startup or scaling your business, there's something here to inspire and ignite.
Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co.
Homepage Google Podcasts Overcast Castro Pocket Casts RSS feed
Episodes
Should you design your startup business brand now?
May 24, 2023 09:00 - 1 hour - 88 MBSpotlight Guest I chat with Adib Bamieh who has 15+ years working as COO and CEO of various startups including Base PT, Henchman, TravelNest, Chip Financial and extensive experience in hospitality and finance. Adib works to a pragmatic approach of understanding what businesses need at the right time. Adib has led a number of companies through strategy changes and business transformation projects. He specialises in workflow management and high growth businesses and is in his element when supp...
How to get brand right on video
April 05, 2023 12:00 - 1 hour - 83.4 MBSpotlight Guest I chat with Augie Johnston a 36 year old ex-YouTuber and former professional basketball player, turned entrepreneur. He is currently making waves in the video editing industry as a result of his promising start-up called VidChops. It assists video creators, influencers, and digital marketers by carrying out the hard work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore help them create more videos and better vi...
How do you add personality to brand messaging?
November 25, 2022 03:00 - 1 hour - 94.8 MBSpotlight Guest I chat with Meghan Downs, an artist-turned-copywriter. With a background in running a handmade ceramics studio, Meghan learned first-hand how to market a small business. Her creative arts background gives her the ability to think in both a creative and critical way. Meghan specialises in working with SMEs. Helping to find their voice and market themselves in a way that connects to their customer and shows their true personality. Get Your Brand Score Report Follow this link...
How important is content for your brand?
October 27, 2022 06:00 - 1 hour - 88 MBSpotlight Guest Mark Howells has over 15 years of experience across all areas of marketing which started in the trenches, covering everything from content to analytics and advertising to automation. In diverse industries from accounting firms to cycling apparel ecomm, he has been both a jack of all trades employee as well as consulted small to enterprise level organizations. This base of knowledge allows him to pool information on what works and what doesn't when looking across a content m...
The impact of a well thought-out brand - 5 of 5
May 10, 2022 09:00 - 1 hour - 82.7 MBThings we spoke about in this episode: Brand optimisation Uniting a board Brand culture Communication to clients About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Brand Identity Specialist) and ...
Blast Off - 4 of 5
May 09, 2022 09:00 - 1 hour - 82.6 MBThings we spoke about in this episode: Importance of managing your launch Marketing opportunities generated Telling brand story How important is brand sign off? How to launch your re-brand? About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and m...
Ugly babies - 3 of 5
May 07, 2022 09:30 - 1 hour - 84.1 MBThings we spoke about in this episode: Whats going in in your clients brain when they engage with your brand? Ugly babies. Feedback that you need to hear not want to hear Cognitive Bias Do your research Do focus groups work? Good & Bad Data About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of...
Kill your darlings - 2 of 5
May 06, 2022 09:30 - 50 minutes - 69.7 MBThings we spoke about in this episode: Do you view your brand objectively? The magic of branding Coming out of your comfort zone Brand equity About the Brand Scran mini series: I'm your host, Daniel Ocock featuring Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. How can brand unite your business and make you more profit? Listen to Daniel Ocock (Bran...
Don't dream your brand up in the pub - 1 of 5
May 05, 2022 09:00 - 1 hour - 83 MBThings we spoke about in this episode: What do we see when it comes to the typical growth cycle of a company What is brand optimisation Why brand is your most important asset Brand Strategy, Marketing Strategy and Tactical Marketing About the Brand Scran mini series: I'm your host, Daniel Ocock with Co host Alistair Gladstone. Brand Scran is a bonus x5 episode mini series that aims to help uncover the value of brand strategy done right. As the CEO, Founder or Director of a business. Ho...
What value does brand deliver?
April 28, 2022 09:00 - 1 hour - 84.5 MBSpotlight Guest Adam Rosen is an entrepreneur that loves to support business owners and share his rollercoaster startup journey to help those on a similar path. As a founder of a tech startup, Adam spent five years leading a college recruiting startup that was acquired in 2019 by a leading college marketing firm. On the side, he is a paid speaker and has coached hundreds of startup and small business owners. His primary focus is on helping startups get more sales appointments, hassle-free, ...
What's it like rebranding a growing business?
March 29, 2022 13:00 - 1 hour - 95.8 MBSpotlight Guest Youssef Darwich is one of the founders of Nosso an investing business helping parent's invest for their children's future together with the help of their extended families. Before Nosso he worked in finance for over 10 years across Investment banking, digital SME banking and financial advice. Get Your Brand Score Report Follow this link to find out if your brand matches your ambition. Key moments: 15min - How important is it to love what you do? 25min - Brand Insights ...
Is your brand copywriting connecting?
January 19, 2022 14:00 - 1 hour - 88.9 MBSpotlight Guest A conversation with Diane Wiredu, an expert Messaging Strategist and Conversion Copywriter, and the founder of Lion Words. She helps scaling SaaS and B2B companies simplify their message, attract more perfect-fit customers and get better results from their marketing. With a focus on customer research and brand strategy, she blends the art of storytelling with conversion-focused techniques to help her clients stand out from the crowd. Get Your Brand Score Report Follow this...
Are there benefits to inheriting a brand?
December 16, 2021 12:00 - 1 hour - 90.1 MBSpotlight Guest A conversation with the hugely adventurous business ActionCOACH Tim Coleman. Tim has an incredible background to his career so far including. University Radio, local BBC Radio, being a director on The Archers, Radio 4, 5 live and The World Service. He founded his latest business venture in the middle of the Pandemic as a Business Coach with the franchise ActionCOACH, supporting small and medium enterprises to grow across South Yorkshire. Something that few people know about ...
How to build your brand whilst being employed
November 11, 2021 07:00 - 1 hour - 82.6 MBSpotlight Guest A conversation with Kim Dhatt. Kim works in HR & Recruitment but also has her own growing coaching business. Kim supports women, helping them gain confidence by making small but brave choices using journaling and helping them connect with their intuition. Get Your Brand Score Report Follow this link to discover the key ingredients to create a brand that people can't ignore. Key moments: Don't doubt yourself - 15:00 minutes How should you describe yourself - 21:00 minute...
Aligning a team with your brand
October 14, 2021 06:00 - 47 minutes - 65.2 MBSpotlight Guest A conversation with Founder of Local SEO Search John Vuong. Through 15 years of experience working with CEOs, business owners, and marketing leaders at some of Canada’s most successful corporations, John developed a deep understanding of local marketing dynamics and consumer behaviour. John’s entrepreneurial spirit and experience working with more than 5,000 local business owners inspired him to start his own company, Local SEO Search, in 2013. Get your Brand Score Report ...
When does brand matter to your business?
September 15, 2021 06:00 - 1 hour - 86.4 MBSpotlight guest A conversation with SEO Expert Harrison Tanner exploring topics around when does branding matter to your business. Get your Brand Score Report Follow this link to discover the key ingredients to create a brand that people can't ignore. Key Moments If nobody can see your brand then nobody knows it exists - 0:27 When does brand matter to your business? - 0:33 Connect with Harrison Growth Generators Boldest Brand Tesla & Elon Musk Mentioned in this episode Dave Po...
Bonus Episode - What can you expect from series two?
September 01, 2021 09:00 - 6 minutes - 8.58 MBChanges, updates and new content. What can you expect with the second series of the divided by brand podcast. What's changed since the first time round? Plus, what can you expect to hear as this season unfolds? Don't forget. If you want to listen back to series one check out episode one here. If you'd rather just get the value adding download from that episode then download it here. Get your Brand Score Report Follow this link to discover the key ingredients to create a brand that peop...
Game Studios, Games & Brand Relationship
April 30, 2021 09:00 - 57 minutes - 79.5 MBUncover your Brandscape™ Strength Score Spotlight guest On this episode of Divided by Brand I chat with Robert Anderberg. Rob has been making computer games for 20 years, initially as C++ programmer for PC and console, then as the lead of small and large teams. After a stint working out of games at Google, he's now the co-founder and CEO of a startup making a platform that lets people play and make games together. Connect with Rob Dotbigbang website Boldest Brand Tesla About the show ...
Does Real Estate have a brand problem?
March 25, 2021 09:00 - 1 hour - 86.9 MBUncover your Brandscape™ Strength Score Spotlight guest On this episode of Divided by Brand I chat with Daray Olaleye. Daray is a Real Estate Investor and Business Coach. As a former Big 4 accountant he has audited some of the biggest names in Real Estate. After Big 4, to gain finance experience, he went to consult for a 26 Billion dollar fund manager and analysed complex investment vehicles. After an unfulfilled and overwhelming stint in corporate, Daray found cash flow real estate as a...
Owning a successful influencer brand & the challenges behind TikTok
February 18, 2021 06:30 - 1 hour - 82.4 MBUncover your Brandscape™ Strength Score Spotlight guest On this episode of Divided by Brand I chat with Kyle Kaplanis. Kyle works alongside some of the biggest names on TikTok right now. We talk about TikTok as a branded social influencing platform. At 36mins he gives me his top 3 things you should consider if you’re developing a following and looking to monetise what you do. We talk about the importance of your personal brand in helping you achieve the best result now and in the future as...
Growing your personal brand whilst working full time
January 22, 2021 05:00 - 1 hour - 83.5 MBUncover your Brandscape™ Strength Score Spotlight guest My guest on this episode is the uber talented Leah Harris. A lady who is crushing it with her personal brand and juggling essentially 6 careers. She moved to New York City in 2018 and describes herself as a Musician, Entrepreneur & Digital Storyteller. When she moved to NY she went with an open mind and a genuine enthusiasm for “the hustle,” excited to take advantage of the city’s unique opportunities. Leah works full-time but also co...
Building a business legacy and a brand to be proud of
October 26, 2020 15:00 - 1 hour - 86.3 MBTake your Brandscape™ Strength Test Spotlight guest A series of fateful events have lead Lafayette on a journey to create a legacy and a brand to be proud of. He has founded the sports tech company Evolve Sports currently backed by the Adidas family and international investors. Featured in Forbes, Sports Techie and Uproxx. Lafayette talks to me about his call to action and the journey he’s been on so far. I ask him about his mission and what part brand has played so far and where he hopes ...
Achieve wellbeing and wealth through your brand
October 07, 2020 02:00 - 1 hour - 83 MBTake your Brandscape™ Strength Test Spotlight guest On this episode I feature Rebecca Cross as my Divided by brand spotlight guest. Her mission is to help two million people with the evolution of themselves. We chat about aligning yourself to your higher vibrations, day to day success habits and being on this planet to lead a holistic life. How can you have balance within your life whilst striving for success? Rebecca has a drive and passion second to none and strategically her brand visio...
The celebrity brand of a lifetime
September 28, 2020 09:00 - 1 hour - 89.1 MBSpotlight guest On this episode I feature Taiisha Bradley. Taiisha is a celebrity publicist, consultant, coach, and she advises creative entrepreneurs on how to generate, leverage, and repurpose media coverage for business and personal brands. This is a truly fascinating insight into how Taiisha's life business and brand have been shaped by her upbringing, in particular by having a celebrity as a close family member. We talk about black business community and entrepreneurship, along with po...
Wildfire, grief and the birth of a personal brand
September 14, 2020 09:00 - 54 minutes - 74.5 MBSpotlight Guest On this episode I feature Thomas Wurm. Tom is a wildland firefighter, author, mindset coach, integrative psychology practitioner, fitness trainer, and nutrition specialist. This is a truly fascinating insight into how Tom’s life was turned upside down after the death of a close colleague. The result helped Tom restructure, rebalance and launch his business and brand. Thomas has already spent the last thirteen years on the frontlines as a wildland firefighter, and he knows w...
Developing a brand mentality not a lifestyle
September 03, 2020 09:00 - 1 hour - 90.5 MBSpotlight Guest On this episode I feature Ricardo J. Zulueta. He tells me about how his training in finance prepared him well for his future in business and we also talk about his incredibly successful clothing label Fukitt. In particular how he managed to develop a brand mindset for the business. Plus how does his brand attract what you’d consider complete contrasting avatars? Ricardo's Bio: I'm a serial entrepreneur with an educational background in Finance. I've acquired knowledge in d...
How brand alignment helped a USA today, best selling author.
August 18, 2020 09:00 - 1 hour - 93 MBSpotlight guest On this episode I feature Russell Nohelty. Russel has written and published a number of incredibly popular books and graphic novels building his own brand and fan base along the way. We talk about the success he had aligning his brand and taking the time to understand his audience. Russell worked through his brand strategy himself the long way round very organically but with some great results. I also asked him how he approaches working with illustrators on some of his comic...
Which simple branding items help grow a business?
August 05, 2020 21:00 - 1 hour - 85.2 MBSpotlight guest On this episode I feature Paul Maskill as my Divided by brand spotlight guest. Paul really is a fountain of knowledge and proved to be one of the most valuable guests I’ve ever had on the show. Paul classes himself as a serial entrepreneur and invests most of his time helping other business achieve the same success he has. We talk about how some basic brand principles helped him grow one of his first businesses by over four times its original value. Paul’s background was ori...
Being genuine was the best branding move I made for myself
July 29, 2020 05:00 - 1 hour - 97.9 MBSpotlight guest On this episode I feature Natalie Klun as my Divided by brand spotlight guest. We talk about being genuine when it comes to branding and social media. We also chat about why Natalie is currently in the middle of rebranding her own business and what made her decide to start the process of shifting to a more personal brand approach. Natalie's Bio: Natalie Klun helps purpose driven service providers be magnetic online by virtually networking to grow an engaged network with lo...
Mini Series - How to develop a unique & memorable brand identity 2 of 5.
July 16, 2020 09:00 - 17 minutes - 24.4 MBFeatured on this episode I want to deliver five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity. If you haven't already listened to episode one of this mini series you can check it out here. Key takeaways; What is brand strategy? How can I develop a solid brand strategy? What are the core elements of brand strategy? To uncover what you need as part of your own successful brand strategy, then the f...
An eclectic background is your brand advantage
July 08, 2020 09:00 - 58 minutes - 80.7 MBSpotlight guest On this episode my spotlight guest is Creighton Wong. We cover a number of topics from personal branding to digital marketing. Creighton echoes one of my six value adding focus points with research and why it's so critical when it comes to branding. He is the Founder of Exponential Clients, a digital marketing firm built on the belief that massively growing a business always starts with deep research and gathering the very best data. He is also a Curious World Traveler, an A...
Escape from New York & defining a beauty brand
July 01, 2020 06:00 - 1 hour - 84.6 MBSpotlight guest On this episode my spotlight guest is Lynn Power former CEO of J.Walter Thompsons New York office. Lynn cut her creative teeth as an ad executive for over 30 years before founding multiple business. We talk about ad agencies back in the late 80’s early 90’s, hand produced artwork when clients with real budgets. Although she hasn’t literally escaped New York, we discuss her biggest brand dividing moment along with with some brand focused conversation. I also ask Lynn what mad...
Branding a business after having 4 kids
June 24, 2020 07:30 - 1 hour - 83.2 MBOn this episode I chat with Suzanne Carpenter about the story and personal journey behind setting up her own business. If raising 4 kids wasn’t enough to do. Suzanne asked her herself a life changing question. "You say you would die for your kids, but would you change for them?” Suzanne was a bulimic and overcame it as an adult to be a better model for her daughters. She went on to create a virtual company that exists to clear up food confusion so others can win at losing weight. Spotlight ...
The brand journey of a life coach
June 17, 2020 06:00 - 55 minutes - 76.8 MBSpotlight Guest On this episode I’m joined by U.S based professional life coach Ryan Stanley. Known for his impressive natural ability to connect with, understand and empower those who are in pursuit of and willing to make significant changes in their personal and professional lives. Since graduating from The Institute for Professional Excellence in Coaching (iPEC) in 2009 as a Certified Professional Coach (CPC) Ryan has changed the lives of hundreds of clients from all walks of life. Mos...
Mini Series - How to develop a unique & memorable brand identity 1 of 5.
June 10, 2020 06:30 - 22 minutes - 30.7 MBThis is short, simple and structured bonus content aimed at helping business owners and entrepreneurs focus on exactly what the title says. Building off the popularity of episode one featuring six brand focus points to help add value to your business. I want to deliver a further five episodes with valuable insights into the process and elements involved when it comes to developing and creating your own brand identity. If you haven't already listened to episode one you can find it here. Or...
From sitting room to stage. Defining a musical brand.
June 03, 2020 06:00 - 1 hour - 93.2 MBSpotlight Guest In the Divided by Brand spotlight on this episode is Andy Platt, a former headteacher best known to myself for his passion and involvement in No Horizon the musical. Andy wrote the musical alongside his full time role in education, then twice gave up that career to pursue this passion project. No Horizon was originally created in 2004 with colleagues, Andy spent sixteen years pursuing the dream to the cusp of a professional theatre tour, only to find it cancelled due to the ...
From foster care to founder establishing a brand at age 21
May 27, 2020 04:00 - 51 minutes - 70.7 MBIn the Divided by Brand spotlight on this episode is Gareth Rafferty. He's a guy who is passionate about social media, marketing, tech and public speaking | Founder of New Found Media. At 21 he’s a university student who, over the past 2 years has been building his personal brand through creating video content on LinkedIn and has a weekly podcast called Building from the bottom. He also runs a podcast management agency called New Found Media over the past year. Gareth is obsessed with mark...
Can returning to your roots redefine your brand?
May 20, 2020 11:30 - 46 minutes - 63.6 MBIn the Divided by Brand spotlight on this episode is Laura Smith an expert marketing consultant, specialising in copywriting and branding. Laura is the Director of Ella St Communications, an independent agency which provides female-led small businesses with the skills and knowledge they need to build their brands. Laura has been featured in and on Blogosphere Magazine, The Sunday Times and BBC Radio 4. Constantly inspired and motivated by her 4-year-old daughter. Ella St Communications dona...
Can branding help to reduce climate change?
May 13, 2020 19:00 - 51 minutes - 71 MBIn the Divided by Brand spotlight on this episode is self described "reluctant environmentalist" Will Saunders. A creative designer who specialises in brand strategy and visual identity design for non-profits and ethical businesses. After 10+ years in the creative industry Will launched his ethical design agency Good Will Studios and discovered his motto to live by - "A better world, by design" - he tries to get closer to that goal each day by using creativity and design thinking for good as...
Bonus content - Six brand focus points to help add value to your business
May 12, 2020 11:45 - 27 minutes - 38 MBOn this opening bonus episode I introduce myself as a host plus I talk you through six brand focus points that will help add value to your businesses brand. If you want to download and keep the brand value sheet for your own reference or share it within your business follow this link. I put myself under the Divided by Brand spotlight, giving you an insight into what I do and the reasons behind me making this podcast. I discuss how working with leading business coach Matt Essam helped me ...
Divided by Brand - What to expect and why you should listen.
April 11, 2020 09:00 - 2 minutes - 3.05 MBAbout the show Divided by Brand is a monthly podcast aimed entrepreneurs, business owners and influencers. Listen and learn from inspirational individuals and industry experts as I interview them as spotlight guests on the show. Each episode I'll discuss brand and business focused topics with my guest. I ask them to choose their boldest brand for each episode, uncover some of the do's and don'ts that have worked for them on their business journey and ask them what advice they'd give themse...
Divided by Brand - Coming soon, what to expect and why you should listen.
April 11, 2020 08:00 - 2 minutes - 2.92 MBDivided by Brand is a show for entrepreneurs, business owners and influencers who find themselves at a point on their own journey completely Divided by Brand. Produced by Daniel Ocock a brand identity specialist with over 20 years design experience and founder of Vie Design Co. This is a chance to hear first hand about real life brand dividing challenges. Particularly those key moments when you hit a wall with what your brand should be or even what your brand has become. It’s the perfect sho...