#029 Getting Customers Before You’ve Even Launched With Hannah Mcduffus

Diversity All Star

English - July 19, 2017 22:40 - 55.9 MB
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Previous Episode: #028 Finding Investors For Your Business Idea With Varga Moshtagh

Next Episode: #030 Starting A Business During A Recession With Restaurateur Carlington Clarke

Hannah Mcduffus is the founder of BedNBreakfasttt, a unique breakfast delivery service, currently covering South East London and East London. They deliver piping hot breakfasts to homes and workplaces across London. An idea born from Hannahs time living and teaching in Taiwan.

In this episode, you will learn how to get customers before you launch, the benefits of PR and how you can get yourself featured in magazines and newspapers, and why maintaining a business is more important than starting.

Check out the Show notes for resources, notes, and links from the show. Original Music by MadReal

It’s late but It’s still #internationalwomensday to all my ladies out there, keep striving for success, I hate the fact that they take one day to recognise the great things we do, when really it’s our day everyday! But hey we will take this and run with it! Thanks to those that have tagged me in pics today you are a phenomenal woman!!!! #HMC #Owner #Founder #Worldwidewoman #WWW

A post shared by Awarded 5* Hygiene Rating ?? (@bednbreakfasttt) on Mar 8, 2017 at 8:12am PST

Main points of discussion

We get an introduction to Hannah Mcduffus and BedNBreakfasttt
We find out how Hannah came across her business idea while in Taiwan
Why using fresh ingredients is important to Hannah
Hannah talks about her career before she got started with BedNBreakfasttt
How Instagram helped Hannah to validate her business idea
Why businesses with lots of visuals work best on Instagram
Why your idea can make a big difference to having people queuing up for your product before it launches
Hannah shares tips and tricks to get followers on Instagram
We find out how Hannah hired her first delivery drivers
How Hannah used her advertising experience to get great PR
How being the face of your company can be positive for promotion
How Hannah used Twitter to promote her business and be featured in several newspapers and magazines.
We find out how much money Hannah needed to get off the ground
We hear Hannah’s launch story, and how she paid her delivery platform £800 within the first 3 weeks of launching.
We ask Hannah how she would spend £1,500 on her business if she launched today
Do you need a restaurant to launch a food related business?
Why maintaining a business is more important than starting.
We find out why Hannah takes inspiration from her mum.
Why you should not worry about what other people are thinking about your business.

Key points you will learn

How to get customers queuing up for your product before you launch
The benefits of PR, and how you can get yourself featured in magazines and newspapers
Why maintaining a business is more important than starting.

Links and resources mentioned

Twitter Mentions

@bednbreakfasttt