#016: How Small Businesses Can Compete With Larger Brands, with Bola Yusuff

Bola Yusuff is the founder of International Tax Search, a recruitment company that specialises in the search of high calibre U.S. International Tax professionals across North America and Europe. Clients include Big 4 Firms, Boutique CPA Firms and International Law Firms.

Bola specialises in helping Senior level U.S International Tax professionals into career enhancing job opportunities.

In this episode you will learn, why it is important to think BIG in business, If you should "fake it, until you make it", when starting out in business, and how as a small business, you can compete with larger brands, and win.

Check the show notes for resources, notes, and links from the show. Original Music by MadReal

Bola Yusuff is the founder of International Tax Search, a recruitment company that specialises in the search of high calibre U.S. International Tax professionals across North America and Europe. Clients include Big 4 Firms, Boutique CPA Firms and International Law Firms.

Bola specialises in helping Senior level U.S International Tax professionals into career enhancing job opportunities.

In this Podcast we discuss ( SPOILER ALERT )

[02:30] An introduction to Bola Yusuff
[02:50] Bola explains why he became an entrepreneur
[04:00] We find out if social class is a barrier to becoming successful
[05:54] Bola shares his experience as a Black Entrepreneur
[07:52] Is being an entrepreneur a talent?
[10:50] We find out about Bolas’ last job, and how it helped to shape his business
[12:15] Why you should get paid to learn your craft
[14:00] How important is sales experience in starting your business
[15:15] How to obtain the skills you are lacking or resources you are missing
[17:30] Why it is important to think BIG in business
[20:50] Should you “fake it, until you make it”, when starting out in business
[23:00] How to build integrity with high profile clients
[25:00] Why you need a contract in place with your clients
[27:30] We explore how doing business with the US, differs from the UK
[32:59] Bola shares what is working in promoting his business
[39:00] We find out if Bola is the face of his business
[40:00] Is there a place for CVs in the future?
[42:19] How to maintain a long-term relationship with your clients
[45:00] How as a small business, you can compete with larger brands, and win
[47:45] Who controls the money – Why you need to know, how your business make money, in detail
[50:30] Is it OK for your business not to make a profit in the first year?
[51:40] How long do you give your business, until you give up on your idea
[58:55] Some advice for professionals, from ethnic minorities

Key points you will learn

Why it is important to think BIG in business
Should you “fake it, until you make it”, when starting out in business
How as a small business, you can compete with larger brands, and win

Links and resources mentioned

More from International Tax Search

www.internationaltaxsearch.com
You can email Bola at [email protected]

Recommended reading (affiliate link):

The 10X Rule: The Only Difference Between Success and Failure Hardcover – by Grant Cardone

Homework

In order to start a recruitment company, get a job with a recruitment company and learn their processes. You will also learn if this is  something you want to pursue.

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