S8E13: Marketing Missteps that Cause Channel Conflict
The MDM Podcast
English - May 17, 2023 06:00 - 47 minutes - 65.7 MB - ★★★★★ - 4 ratingsBusiness News Business News distribution distributor distributors guidance innovation strategy Homepage Download Apple Podcasts Google Podcasts Overcast Castro Pocket Casts RSS feed
Previous Episode: S8E12: NAHAD Members Voice Cautious Optimism, Labor Updates
Next Episode: Quicktake 05.19.23: Pricing for Digital Commerce
Mike Hockett asks Consight Marketing Group’s Alan Hale about what grinds his gears in distribution marketing, and it’s a lot. Their discussion covers how marketing is a point of channel conflict, and how the situation can be improved. They also explore social media do’s and don’ts, as well as the vital role of customer insights.