Quicktake 05.19.23: Pricing for Digital Commerce

The MDM Podcast

English - May 22, 2023 06:00 - 13 minutes - 18.4 MB - ★★★★★ - 4 ratings
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Previous Episode: S8E13: Marketing Missteps that Cause Channel Conflict

Next Episode: S8E14: Patrick McCurdy III on Kimball Midwest's Constant Improvement

One of the biggest factors limiting the success of B2B distributor eCommerce is pricing. James Dorn looks at pricing strategy and two schools of thought on how distributors look at the ROI equation for their eCommerce revenues.