Anna Cragin was halfway to her Ph.D. in Cognitive Neuroscience, with visions of pursuing two great loves—teaching and figuring things out. Then, reality set in. Far too many graduate students were chasing far too few jobs. Anna faced the pivot point of her life. Now, as the Productivity Advisor at Freeficiency, she is teaching online entrepreneurs how to improve mindset, reduce anxiety, and design their ideal life through effective time management. She applies her research to design ways to work with and around our brains to reach our goals in business and in life.