Eldonna Fernandez is a retired Air Force Veteran with 23 years of honorable military service. She is a contracts management, leadership and negotiation expert. Eldonna also works with women in a slum in Kitale, Kenya. She created Baskets and Beads to market their beautiful hand-crafted products. She is author of Think Like A Negotiator and the GoPINK Rules of Engagement, and co-author in eight books.