Bob Burg shares how his popular Go-Giver principles can be used to build principled leadership. Bob is an advocate, supporter, and vendor of the free-enterprise system, believing that the amount of money one makes is directly proportional to how many people they serve. A sought-after speaker at leadership and sales conferences, he is the author of several books on sales, marketing, and influence, with sales well over a million copies. He was named by the American Management Association as one of the Top 30 Most Influential Thought Leaders in Business for 2014.