205: Expert Interview: Branding Yourself Using Brain-Friendly Principles, with Megan Kent

Megan Kent has spent much of her career working for the world’s top advertising agencies. shaping brand strategies for many of the world’s most influential brands (BMW, Coca-Cola, New York Times, Microsoft, Brand USA.) Her passion for understanding people’s relationships with brands drove her to study not only WHAT people think, but HOW. Distilling her learning in this area—combining it with 20+ years in marketing—has led her to create Brain-Friendly Branding® - 8 essential principles for creating brands a brain can love. It’s a proprietary system for helping brands connect more powerfully with people.