185: Expert Interview: Create a Competitive Edge in Five Minutes, with Sam Horn

Sam Horn, Intrigue Expert and TEDx speaker, helps people create one-of-a-kind communications that scale their impact for good. Her books POP!, Tongue Fu! and Got Your Attention? have been featured in Forbes, Fast Company and New York Times, and her speaking clients include major firms. In an age of “Infobesity,” the folks who win the competition are those who can raise their listeners’ eyebrows in seconds. “Using the old approach—telling them what we're going to tell them, then telling them, then reviewing what we just told them—just makes us a bore, chore and a snore. Instead, we engage them!”