161: Be Persistent But Know When to Pivot, Esther Kiss

Esther Kiss is the producer and host of the podcast Born to Influence: The Marketing Show, interviewing highly successful entrepreneurs and NY Times bestselling authors about their marketing and PR strategies. She has interviewed guests such as Gary Vaynerchuk, Perry Marshall, Joe Pulizzi, Jay Baer and more. “There's a fine line between being persistent and realizing something is just not working, and you have to pivot. This is what I've found in my life with many people I've worked with. It's a little like a treasure hunt, going from clue to clue, getting feedback to see what's working.”