Will Ketchum, President and CEO of Burdette Ketchum, is a 26-year veteran of the marketing communications field. Joining the Jacksonville, Florida, firm in 1999, he rose to the top in 2011. The proud father of Kaiden, 17, and Ben, 15, Will has been married for 20 years to Missy Ketchum. “You can't find the perfect job unless you can find out what you're really meant to do. There are tools that can help you figure that out. When you have that clarity, it changes everything: the way you search for a career and find your own career sweet spot.”