Sam Porritt knows how to revitalize once-prominent brands, making them relevant again. His recovery from a spinal injury turned him into a leading advocate for full coverage for rehabilitation. Through his marketing consulting practice, Full Circle Branding, and Falling Forward Foundation, he takes up the cause of nonprofits. Earning an MBA from the University of Chicago and succeeding in a corporate career, Sam never considered the nonprofit sector. “For me it was all about making money. Suddenly, I'm working with nonprofit folks and realize, it isn't all about making money. It's about making the world a better place.”