116. Marketing Messages with Integrity

Lisa Manyon created a 3-step marketing and copywriting model for messages with integrity: challenge, solution, invitation. Recipient of the People's Choice Award at the 29th California Women's Conference and creator of training for small business development centers. “Not everyone shares all the pieces of the online marketing puzzle. Sometimes people are only selling pieces of the dream, selling hope. I bust through all that and let people know what the truth of the matter is. I understand that for true success I have to stand by my brand promise.”