Ep 109: AKNF - Google and Facebook Ads in the Post iOS14.5 Landscape

DTC Podcast

English - June 07, 2021 17:21 - 27 minutes - 25.1 MB - ★★★★★ - 27 ratings
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Previous Episode: EP 108: Trifecta Nutrition’s Tessa Bicard Takes on Grocery Stores!

Next Episode: Ep 110: The Modern Milkman’s Hannya Boulos Scaling Through Sustainability

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It was FRIDAY, and for this AKNF we gathered our Senior and Lead Media Buying Team across both Facebook Ads to discuss the changes, the challenges, and the workarounds caused by iOS14.5.

Nate Vankoughnet, Taylor Cain, Saul Garcia, Richard Clement were all in fine form as we dove in on the following topics:

The overall impact of iOS14.5 on Facebook and Google Ads
The crazy workaround we figured out to see 1-day and 7-day conversions totaled correctly in Facebook Ads Manager 🤓
Attribution modeling across both platforms and what we're learning.
Is Google Display dead? YouTube's time to shine.
Advice for campaign structure, and why we're constantly consolidating.

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