Ori Zohar: Serial Entrepreneur Turns Struggle to Scalable Spices

On this episode of Bootstrapped, we interviewed serial entrepreneur Ori Zohar ’07, co-founder of spice company Burlap & Barrel. A University of Maryland alumnus who majored in Marketing and participated in the QUEST Honors Program, Zohar speaks on the struggles and triumphs of his entrepreneurial experiences, beginning with his very first venture: selling cap and gowns while he was a student at UMD. Zohar defines two entrepreneur archetypes and outlines his career journey as “The Operator” type. From graduation gear to mortgages to spices, Zohar spills the tea on what it’s really like to be an entrepreneur. He also details the secrets behind the launch of his current endeavor, Burlap & Barrel, and how a fascination with cumin lead to the first comprehensive single origin spice company in the United States.