Mary Schulman: PYT Beauty: Building a Beauty Brand Without the BS

On this episode of Bootstrapped, we talk PYT -- not the Michael Jackson song, but rather the clean beauty brand. Maryland Smith alumna Mary Schulman ’97 discusses her entrepreneur journey as the founder and CEO of PYT Beauty, a makeup brand that offers beauty without the BS, that is, without the harsh chemicals contained in beauty products that can be toxic to the skin. Prior to PYT, Schulman founded a Natural snack company called Snikiddy Snacks in 2006. The company gained the attention of Utz Quality Foods, which bought the company for their delicious puff products. Utilizing her past experience as a founder and her finance background, Schulman decided to launch PYT Beauty. Listen and learn how her daughter inspired the company’s mission, how she’s using her marketing strategy to stand out in the beauty industry, and how she’s managing a team of people who live in different states.