Daniel Sugarman: Lessons on Ecommerce and Pivoting from a Y Combinator Alumnus

On this episode of Bootstrapped, we interviewed UMD alumnus and co-founder and CEO of Zentail Daniel Sugarman ’10. Daniel and his co-founder, Daniel Sperling-Horowitz, first launched a business called HD Trade Services that used technology to decrease fraud in international trading. After entering Y Combinator, they ultimately realized their business model was not sustainable, pivoted, and renamed themselves Zentail to offer their strong automation and data analytics software to retailers. Today, Zentail is an ecommerce platform that gives online retailers and brands the ability to sync catalog and inventory data, maintain competitive pricing, obtain analytics and ship products through channels such as Amazon, Jet.com and Walmart. In this episode, Daniel shares how forming a network and understanding the capital structure behind his startup allowed him to pivot his idea to a different runway while leveraging his current strengths.