Ann Yang & Phil Wong: Social Venture MISFIT Juicery on Leveraging Your Social Capital

Ann Yang and Phil Wong, the co-founders of MISFIT Juicery, started their cold-pressed juice company in their dorm room at Georgetown University with a hundred pounds of peaches and a borrowed blender. A social venture, MISFIT transforms "ugly" fruits and vegetables into visually appealing, delicious juice that disguises its "misfit" origins while combating food waste. Through bootstrapping and a scrappy willingness to ask for help when they needed it, they managed to grow MISFIT into one of the hottest local food startups. After graduating from Halcyon Incubator, they secured funding from angel investors including the Dingman Center Angels, and are currently one of six food startups around the country accepted into the Chobani Food Incubator. In this episode, MISFIT founders Ann Yang and Phil Wong discuss the passion and tenacity required to run a social venture, the secrets of their strong branding strategy and the power of asking for help.